2012 Tourism for Tomorrow Awards: finalists unveiled

The World Travel & Tourism Council (WTTC) just unveiled the twelve finalists for its 2012 Tourism for Tomorrow Awards. The awards recognise sustainable tourism achievements among businesses and destinations across the full spectrum of the industry, in four categories:

Destination Stewardship Entrants have successfully managed a sustainable tourism programme at the destination level, incorporating social, cultural, environmental, and economic benefits as well as multi-stakeholder engagement. Finalists are:

  • Destination Røros, Norway
  • Misool Eco Resort, Indonesia
  • Tanabe City, Japan

Global Tourism Business Representing international companies with at least 500 employees, entrants’ achievements marry corporate success with sustainable principles and practices. Finalists are:

  • Banyan Tree Hotels & Resorts, Singapore
  • REI Adventures, USA
  • Wilderness, South Africa

Conservation Entrants have made a direct and tangible contribution to the preservation of nature, including the protection of wildlife, expanding and restoring natural habitat, and supporting biodiversity conservation. Finalists are:

  • Cheli & Peacock, Kenya
  • Inkaterra Peru, Peru
  • NamibRand Safaris: Wolwedans Collection, Namibia

Community Benefit Entrants directly benefit local people, supporting community development and enhancing cultural heritage. Finalists are:

  • Saunders Hotel Group, USA
  • Soria Moria Boutique Hotel, Cambodia
  • The Thailand Community Tourism Based Institute, Thailand

The next phase of judging foresees an on-site evaluation of each finalist to make in-depth assessments and gain a well-rounded picture of the organisations and businesses in practice.

David Scowsill, President & CEO of WTTC said: “Travel & Tourism can have positive benefits for the planet and for local people by fostering the preservation of our natural, cultural, and historical heritage and by supporting community empowerment and revitalisation. Fortunately, more and more companies and destinations, are leading the way forward in demonstrating such practices”.

Costas Christ, Chairman of Judges said: “One day, there will be no need for awards to recognise those Travel & Tourism companies that are environmentally friendly, protect biodiversity and contribute to the social and economic wellbeing of local people. All Travel & Tourism businesses will operate that way in a new, and greener, global economy. Until then, it a great pleasure – and a true inspiration – to congratulate this year’s Tourism or Tomorrow Awards finalists, who are helping to lead the way forward in an evolution of this industry, where care for people, planet and profit, are all part of the new business bottom line.”

Winners and finalists will be recognised at WTTC’s annual Global Summit, held this year in Sendai/Tokyo, Japan from 16-19 April.

More information on the 2012 Tourism for Tomorrow Awards: www.tourismfortomorrow.com

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