The “Destination Europe 2020” initiative will be officially launched today at the World Travel Market

The official launch of the“Destination Europe 2020” initiative will take place at the World Travel Market in London today.

On 1 October 2012, the Commission signed an ad hoc grant agreement to support an 18 month programme of joint activities with the ETC in long haul markets. Based on the signed joint declaration at the  European Tourism Forum in Krakow on 6 October 2011 between the European Commission and ETC (European Travel Commission),  the Commission signed an ad hoc grant agreement to support an 18 month programme of joint activities with the ETC in long haul markets. These will include a series of consultations and communications activities with the travel trade and end consumers with the aim of producing a common long term strategy for the promotion of ‘Destination Europe’ in four key international markets (the United States, Canada, Brazil and China).

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