ABTA is the UK’s leading travel association, with more than 60 years in the travel business. Recently ABTA has published in association with the Foreign and Commonwealth Office the Travel Trends Report for 2013. This report contents some good expectations for the sector in Europe. It predicts that consumers will continue to look for good value in breaks in 2013 rather than cut back on their holidays.
Some key trends ABTA has identified:
- Demand expected to be up for tailor-made packages. Holidaymakers are increasingly looking for tour operators to offer tailor-made itineraries so that they can enjoy greater flexibility and multi-centre holidays with all the protection of a package;
- Consumers looking for value. With economic uncertainty expected to continue into 2013, consumers are likely to seek value for money from their holidays, rather than cutting back on going away;
- Luxury and all-inclusive holidays expected to perform well. With the mid-market coming under the greatest pressure from reductions in household spending, strongest demand is expected to come from the all-inclusive and luxury markets in 2013;
- The stay-cation is here to stay but British citizen are also likely to seek guaranteed sunshine. Following the success of the Jubilee and Olympics in 2012, domestic tourism looks in strong shape but after two wet summers in the UK, overseas destinations offering guaranteed sunshine stand to benefit;
- Younger travellers taking more holidays. ABTA research shows that younger travellers are taking more frequent holidays. Those aged 15-24 took on average almost five breaks in the UK or overseas in the past 12 months compared to an average of four holidays during the same period a year ago;
- Tried and tested destinations likely to be popular. In times of economic uncertainty many people put their faith in where they know best. Early booking figures for summer 2013 suggest that destinations such as France, Greece, Italy, Spain and the USA will continue to prove popular next year.
The report is available here