EU maintains its position as no.1 tourist destination in the world

The latest United Nation World Tourism Organisation Barometer indicates that international tourist arrivals to the European Union were up by 2.3% in 2012, compared to 2011 which already benefited from a significant increase (+5.1%).

In 2012 total arrivals to the European Union are estimated at 400.1 million, which means 9.2 million more than in 2011.

Europe as a whole scored 535 international tourist arrivals. By sub-region, Central and Eastern Europe destinations (+8%) experienced the best results, followed by Western Europe (+3%). Destinations in Southern Mediterranean Europe (+2%) consolidated their excellent performance of 2011 and returned in 2012 to their normal growth rates.

At international level, 2012 shows a positive growth in all regions, except Middle East. International tourist arrivals grew by 4% in 2012 to reach 1.035 billion. Growth is expected to continue in 2013 only slightly below the 2012 level (+3% to +4%) and in line with UNWTO long term forecast.

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