“The World Travel & Tourism Council (WTTC) is the forum for business leaders in the Travel & Tourism industry. With Chief Executives of some one hundred of the world’s leading Travel & Tourism companies as its Members, WTTC has a unique mandate and overview on all matters related to Travel & Tourism”.
Every year WTTC launches different types of recognition tourism awards which are one of the world’s highest accolades in the Travel & Tourism industry. This year the “Peaks of the Balkans” Trail Trans-border Hiking through Albania, Kosovo and Montenegro has been awarded the Stewardship category. This European trail aims to “open both minds and borders” after the past conflict and civil war in the area. The initiative has been promoted by representatives from the countries of Albania, Kosovo and Montenegro. It provides a framework for recovery, in an area once driven by conflict, by preserving the natural, cultural and spiritual heritage of the region as well as restoring mutual trust, collaboration, safety, and economic opportunities. Peaks of the Balkans project offers training, capacity building and support for the development of tourism micro-enterprises, as well as facilitating trans-border movement for visitors.
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