Inspired by unique creative experiences that enrich people when they travel, creative tourism has existed as a form of cultural tourism since the early beginnings of tourism itself.
Its European roots date back to the time of the Grand Tour, which saw aristocratic families traveling in the XVII and XVIII century as a form of educational experience. Most recently, creative tourism has been given its own name by Crispin Raymond and Greg Richards, who as members of the Association for Tourism and Leisure education (ATLAS), have directed a number of projects for the European Commission, including cultural and crafts tourism. They have defined “creative tourism” as tourism related to the active participation of travelers in the culture of the host community, through an educational, emotional, social and proactive interaction with the place, its living culture, and the people who live there.
Director of the International Creative Tourism Associates (ICTA), Rebecca Wurzburger contributed to the creative tourism work and presented a book on the uniqueness of creative tourism, tracing back its history from UNESCO’s first International Creative Tourism conference held in 2008 in Santa Fé, New Mexico.
In “Creative Tourism, a Global Conversation”, she discusses on how tourism can be organized and practiced to enhance economic benefits to cities, provinces and countries globally. What do tourists really want?
In this book readers can find a collection of essays by some of the “thought pioneers” in the emerging still evolving field of Creative Tourism, and also a wide array of resources, including many practical examples and illustrations of Creative Tourism in practice from around the world. At a time when activities and initiatives aimed at promoting tourism in a competitive economy have become essential, the notion of Creative Tourism captured in this book offers a life line that cannot and should not be ignored.
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