According to a new PhoCusWright report, a leisure travel recovery is underway in France, Germany and the U.K. Leisure Market travel incidence in 2013 increased for all three markets, and improved economic conditions are sparking a boost in vacation spending.
European travelers are putting their euros where their priorities are. Travel incidence, or the share of adults who took at least one vacation over the past twelve months, jumped four percentage points in France (70%) and Germany (72%) in 2013. In the U.K., where leisure travel incidence is the highest of the three markets, the share increased three points to 78%. In each of these markets, incidence of leisure travel has hit a three-year high.
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Source : World Travel Market London