A new Oxford Economics study titled « The impact of Online Content on European Tourism » shows the benefits of online tourism in marketing destinations, especially Spain, Greece and Italy. To recover from the crisis, the Internet could help. If full advantage is taken on the Internet, Oxford calculates that Greece could see a 20 % expansion in its tourism business, boosting GDP growth by an astounding 3.2 %. Italy’s GDP would increase by 1 %, and Spain’s by 0.5 %. Some 50,000 jobs would be created in Spain, 100,000 in Greece and 250,000 in Italy.
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Source : Google Policy Europe