After the international tourism fair FITUR in Madrid ( January 22nd-26th), we are traveling to ITB Berlin in March 2014 for the World’s Leading Travel Trade show. The ITB Berlin Convention addresses decision makers in all segments of the global tourism industry.
The international fair will be divided into seven major themes: Future, Hospitality and Marketing; Destination days; Business Travel days, Corporate Social Responsibility days, Young Professionals and wellness, Etravel world and workshops. As the Leading Travel Industry Think Tank, the convention addresses the most important issues in the global tourism industry and presents solutions and best practice examples for current and future challenges.
Interesting themes covered will explore the role of professional cooperation between PR agencies and bloggers and the role of effective communication in travel management, the use of social networks, marketing strategies, online apps in promoting tourist destinations, business competitiveness, leadership and future innovation.
On Friday, March 7th we will also attend a workshop on the EU funding period 2014-2020: “how to understand, plan and use the EU fundings for the tourism sector”.
See you in Berlin!
To check the full program, click here.
To register, click here.