Is GREAT Britain campaign an effective tool to promote UK?

The UK Prime Minister, David Cameron, has launched a new campaign entitled GREAT Britain to improve Britain’s image abroad, centered around the London 2012 Olympics. The campaign highlights what Britain has to offer as a place to visit, study, work and do business in. This new project aims to give the country a single brand … [Read more…]

Uk Government launches a new tourism strategy

Last 4th March the UK Government launched its New Tourism Policy, an action plan to help the British tourism industry setting out blueprint to grow the sector and creating new jobs. In Great Britain the 200,000 businesses in the tourism industry directly provide £52bn of GDP, 4.4% of British jobs, and have made tourism one of … [Read more…]