On 25th January 2012 the European Commission discussed with stakeholders the possible options for the future implementation of the European Tourism Quality (ETQ) Label. The future Label aims to increase consumer security and confidence in tourism products and reward efforts by tourism professionals to guarantee quality of tourism service. Regarding the organizational framework of the ETQ Label, the majority of stakeholders was in favour of a Full European Coordination with the recognition of all types of quality systems (national, sub-national, regional, private, transnational). Concerning the legal instrument to be adopted to establish the Label, the EC proposed a Regulation but stakeholders expressed their concerns on its flexibility and effectiveness. The adoption of the Label by the College is foreseen by the end of 2012.