European Tourism Day 2014

1 December 2014 – Charlemagne building – rue de la Loi 170 – 1049 – Brussels (Belgium)


This year, the European Tourism Day will look towards the future of tourism in Europe. The open discussion will focus on the future competitiveness and sustainable growth of the European Tourism. Public authorities at EU, national and regional level, European Sector Associations, representatives of the industry and other stakeholders will debate key topics, such as promotion, the challenges related to digital tourism, the opportunity of streamlining the regulatory and administrative framework and the feasibility of a quality initiative .

The European Tourism Day will be opened by Pedro Ortùn, Director, DG Internal Market, Industry, Entrepreneurship and SMEs (DG GROW), European Commission with the introductory remarks and István Ujhelyi, Member of the European Parliament, Vice-President of the Committee on Transport and Tourism – who will introduce the Priorities of the European Parliament for the future of the EU Tourism.


The event is organized in 4 sessions:

Panel 1: Towards a ‘Europe Destinations’ brand initiative?

Panel 2: How to address challenges and opportunities brought by digital tourism? 

Panel 3: Towards streamlining regulatory and administrative framework impacting EU Tourism?

Panel 4: Need for a bottom-up EU Tourism Services Quality Initiative?

Two  OpenConsultations will be presented: Eric Philippart, Acting Head of Unit, “Tourism and Cultural Instruments” Unit, DG GROW, European Commission – will present the Open Consultation on the “Future of the European Tourism”; Francesca Tudini, Head of Unit, “Tourism Policy” Unit, DG GROW, European Commission, will present the Open Consultation on the “Regulatory and Administrative Framework affecting Tourism”.

The event will be web-streamed. You will find the link published on the DIRECTORATE-GENERAL INTERNAL MARKET, INDUSTRY, ENTREPRENEURSHIP AND SMEs website:

Registrations will be open until Wednesday, 26 November 2014, at

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