The Tour Operators’ Initiative (TOI) is a non-profit organization founded in 2000 by tour operators for tour operators with the support of the World Tourism Organisation (UNWTO), the United Nations Environment Programme (UNEP) and the United Nations Educational, Scientific and Cultural Organisation (UNESCO) who are also full members of TOI.
Through this Initiative, tour operators commit themselves to promote sustainable tourism as the core of their business activity and to carry out common activities to disseminate methods and practices compatible with sustainable development.
On the occasion of the last meeting of TOI, held at the Headquarters of the UNWTO on December 2011, UNWTO and TOI renewed their commitment to work together to promote sustainable tourism practices.
UNWTO Secretary-General, Taleb Rifai stressed the key role played by TOI in practically advancing key sustainable development objectives that UNWTO is promoting. He underlined that “Tourism is a growing sector, despite the difficult international economic scenario, and this is the right time to promote and catalyze efforts to achieve sustainable tourism development across the different players of the industry while fully engaging the private sector in a mutually reinforcing relation to advance the international development agenda”.