World Travel Market 2011

The World Travel Market (WTM), the leading global event for the travel industry, opens today in London. The WTM is a four-day business-to-business exhibition for the worldwide travel and tourism industry; almost 48.000 senior travel industry professionals, government ministers and international press, participate every year to network, negotiate and discover the latest industry opinion and trends.

On the occasion of the event, Jlag will participate to the following seminars:

The UNWTO & WTM Ministers Summit will focus on: the role of emerging markets; the impact of fiscal consolidation and increased taxation in European tourism; the future of tourism in the Middle East and North Africa; the role and importance of governments and tourism public bodies after the crisis

The seminar will discuss what governments can do, at national and local level, to ensure the negative impacts of tourism are minimized and its power to contribute to making better places to live in is maximized

Drawing on examples from Egypt and India, this panel will explore what outbound tour operators, national, state and local government can do make better places for people to live in and better places for people to visit

The US is one of Europe’s longest standing and most important markets; this event will be of interest to anyone who either already works with this market or is interested in the opportunity the country represents. In addition, the seminar will highlight the role of WTM as a market forum where European inbound tourism business is conducted

The debate will look at how the changes in the region are affecting tourism demand, investment and employment and what can be expected for tourism in the Middle East and North Africa in the near future

This seminar will discuss the findings of the Global Report on Women in Tourism, a joint UNWTO/UN Women publication which provides statistical information on women’s role and status in tourism. Representatives from the public and private sectors, as well as civil society, will share their views and experiences on tourism’s potential for promoting gender equality and women’s empowerment while at the same time examining current challenges in the sector.

With rapid growth in tourism as the flow of holidaymakers continues to rise in the traditional originating markets now joined by rapidly growing numbers from India, China, Russia and South America some World Heritage sites are under mounting, perhaps intolerable, pressure from the impacts the tourists and tourism businesses inflict on our most important cultural heritage sites. Experts will discuss how these impacts can be managed and what tourism business can, and should, do to help.

We  are pleased to connect with destination managers, policy makers, press officers, project managers, anyone interested in setting up new transnational tourism projects, in knowing more about PM4ESD, and/or wish to disseminate his/her experience through our newsletter “Tourism Around Europe”, and our blog.


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